Printed brochure “Tastes of the Zagreb region”

first_imgIn 2017, Zagreb County recorded 154.142 tourist overnight stays, which is 17 percent more than in the same period in 2016, and the number of arrivals increased by 16 percent (87.035 arrivals).Foreign guests realized 103.874 overnight stays (62.487 arrivals), while domestic guests realized 50.268 overnight stays (24.548 arrivals). Traditionally, most guests are from Germany, Italy, the Netherlands, Bosnia and Herzegovina and Poland, but there were also tourists from Canada, Russia, New Zealand, Mexico, Tunisia, China, etc. The most visited cities were Velika Gorica, Samobor and Sveta Nedelja.”Over the years, Zagreb County has positioned itself primarily as an excursion destination that provides a strong counterbalance to the rhythm of accelerated Zagreb. It is known for its excellent eno-gastronomic offer, wine roads, and more recently the cheese road, rich cultural heritage and preserved rural area, as well as numerous events.”Said the director of the Zagreb County Tourist Board Ružica Rašperić and added that the multi-year growth in the number of tourist nights indicates the need for additional accommodation in the Zagreb County. “Excursions and guests are increasingly showing interest in an active stay in nature, and one of the branches of tourism to which we are especially dedicated is cycling tourism”- Rasperic explained.Namely, one of the most profitable and fastest growing branches of tourism is cycling tourism, and the number of active cyclists in Europe has reached almost 60 million. About 10 years ago, the Zagreb County Tourist Board made maps of bicycle paths, and recently many have been available via the mobile cycling application “ZG bike”. Bicycle service stations have been set up in all 9 towns of the county and in the municipalities of Krašić, Pisarovina and Brdovec. Also, Zagreb County is involved in the 123 million kuna project Greenway, the first bicycle highway in Croatia along the Sava River, from the border with Slovenia from Lijevi Dubrovčak, with a total length of 121,6 kilometers. “The growth of tourist traffic in the county is a reflection of many years of efforts of tourist workers invested in raising the activities of the destination, numerous events, developed excursion value chain, diverse and interesting rural area and what we are widely known for, and a rich eno-gastronomic offer. The increase in arrivals and overnight stays was certainly influenced by the proximity of the city of Zagreb, which is one of the largest tourist centers. ” expires Rašperić adds that in 2018 he will continue with promotional activities, and especially the development of cycling tourism with the aim of positioning Zagreb County as a cycling tourism destination of high quality service.All this is a good enough reason for even better development and promotion of the gastronomic offer, and just a month ago a new brochure “Tastes of the Zagreb region” was published, which presented the gastronomic and oenological offer of Zagreb County, and restaurants bearing the standard. The brochure is printed in Croatian and English, and is available at the Zagreb County Tourist Board, in digital form here You know the feeling when tourists ask in which restaurant they can taste local and indigenous food, and you can’t tell them where because restaurants simply rarely offer or don’t have such an offer. It is through this project that the opposite effect is to be achieved and to motivate restaurants for the local gastronomic offer that tourists crave.However, in order for the project to come to life in the long run and become self-sustaining, restaurants must benefit from it, ie they must make a profit. If they do not need such an offer, they will no longer be in the offer. That is why it is necessary to invest and promote this excellent project in the long run, especially through education and communication with the local population and tourism workers who must be ambassadors of tourism as well as these tourism stories.Unfortunately, often restaurants are not very interested in such and similar projects for reasons known only to them. In fact, not that they care or don’t care. Regardless of everything, the situation is as it is and everyone has to give their contribution in order to start things from the “dead point”. That is why we ourselves must be ambassadors of Croatian tourism and promote restaurants that have been involved in such projects that promote and offer indigenous gastronomy. Because if the restaurants do not offer indigenous cuisine, tourists cannot even taste it.And don’t forget that the very motive of the trip is to get to know a new way and culture of living, and the very essence of tourism is authenticity. So, it makes no sense to figuratively offer Viennese steaks to tourists from Austria. They want to try and taste something new, our gastronomic offer. On the other hand, it is logical and normal that as a restaurant you have indigenous cuisine in your offer and it is also normal that everyone has to “lose” a certain period until a certain critical mass of tourists and local guests is created, so that the whole story is profitable and self-sustaining. .All participants in tourism must unite and act together in synergy and a complete tourist offer.Side dish: Brochure “Tastes of the Zagreb region”last_img

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