Twitter Needs a Spam Filter? No, We Need a Marketer Filter

first_imgEven More Dangerous? “Tweet to Win”What’s actually more concerning than spam, however, is the new trend we’ll call “tweet to win.” Legitimate companies have begun using Twitter to promote a message – essentially an advertisement about their business’ offerings. To cajole twitizens into “spamming” their followers in this way, they’re offering prizes or the chance to win prizes in return. (Full disclosure: this author did this once and still regrets it). This situation hasn’t gotten out of hand just yet, but it seems like it’s only a matter of time before it does. Because really, how many of you could resist yourselves if all of a sudden a company started giving away free Macbook Pros? Oh, apparently not too many of you because you’ve already spammed up trending topics today with #moonfruit. What’s Moonfruit? Why, it’s a company that’s giving away a free Macbook Pro every day for 10 days. Is this a brilliant social media promotion (as Adam Ostrow of Mashable claims) or just a new, inventive way to junk up the twitterstream with advertisements? We think it’s closer to the latter. sarah perez The only consolation in this particular case is that Moonfruit doesn’t care what your tweet says, so it can just be appended to any ordinary tweet. That’s not usually the case – most companies provide a message for you to re-tweet.What’s frightening about this “it’s not spam, it’s a message from your friend” is that it’s really not. My friend isn’t actually telling me that Moonfruit is this great new company they have just heard about and that I really have to check out. This isn’t a word-of-mouth recommendation – my friend just wants to win a new laptop. They know this, I know this, and the company knows this. And that makes the message just as spammy to me as any other in-stream tweet from an actual spammer.So, what can be done? Well sure, I could unfollow that so-called friend, but why would I? It’s not like they do this regularly and 99% of the time, I like what they have to say. But while one day that friend is tweeting to win a Macbook, another may be tweeting to win something else. Even if only a small percentage of an ever-shifting group of my friends tweeted a promotional message every day, it would be enough to junk up my timeline. Sadly, that’s one kind of spam that Twitter can’t really block. And neither can I. Related Posts The Dos and Don’ts of Brand Awareness Videos Tags:#NYT#Trends#twitter#web center_img Has Twitter spam gotten a little out of hand? According to today’s top story on Techmeme, it has. Apparently, marketers are calling for Twitter to filter out spam and other adult content from the microblogging service. You know, so their all-important tweets about the products and services they’re pushing don’t have to share the same web space as that other nasty stuff. But fighting actual spammers is still relatively easy for an end-user: it’s called the “unfollow” button. Ironically, if anyone’s to blame for spamming our Twitter timelines, it’s the marketers themselves. They’ve managed to trick our friends into spamming us with their messages instead.If You’re Getting Real Spam, Blame YourselfWe’re not sure where anyone, marketer or not, gets off telling Twitter that it’s their responsibility to filter the content that flows through their service mainly because Twitter is already doing so. The company itself currently addresses the spam issue by providing an @spamaccount where you can report spammers and other abusers in the Twittersphere. If the account in question is indeed a spammer, Twitter boots them from the service. That sounds good to us. Simple and effective…at least for the end user. (It’s probably a nightmare to deal with at Twitter HQ). Of course, Twitter doesn’t want their service overrun by spammers – no one would. However, they’re probably more concerned with wasting their resources to support these fake accounts than they are with the annoyance it causes for their users. But do they have it under control? Perhaps not – fighting spam is sort of like fighting computer viruses. You block one and someone makes a new one. The same goes for spammers – kill one spammer and another appears to take his place. It’s an ongoing fight, not a plague that can be wiped out overnight through some magic filter. Besides, what you consider spam, I may consider “valuable information about a product.” Probably not, but there is a gray area there that has to be taken into consideration. Some spam is out-and-out spam, but other stuff may just be “hot deals” from a legitimate company. However, if you didn’t want to see said hot deals, you might consider them spam. Still, how would you see them unless you actually followed that account to begin with? Or maybe you turned on auto-follow using a service like SocialToo? If that’s the case, it’s a little ridiculous for you to get annoyed when half your timeline turns into a slew of “buy this” messages – you only have yourself to blame for that. Where Actual Spam Hurts UsThe only place that honest-to-goodness spam can really affect you on an everyday basis is not in your own personal timeline of friends’ tweets, but when viewing a trending topic’s stream or when doing a keyword search. In these cases, spammers hijacking a currently popular hashtag may show up in the timeline, potentially diluting the results with irrelevant information. For this reason alone, we support Twitter’s spam-fighting efforts. Guide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… A Comprehensive Guide to a Content Auditlast_img read more

Many in Odisha denied PDS rice due to non-seeding of Aadhaar

first_imgThe ‘One Nation, One Ration Card’ scheme seems to be not working in favour of many in Odisha, according to a survey that found that hundreds of people have not been provided rice through the Public Distribution System for two months due to non-seeding of Aadhaar. The study also found that exclusion due to Aadhaar linking is more prevalent in tribal areas.A study of 63 villages in Nabarangpur district found that out of 1,271 people in 272 households surveyed, 435 have not been provided PDS rice for September and October due to non-seeding of Aadhaar. Out of these, 35% are children between 0-10 years of age.The survey was conducted during the first week of October by the Odisha chapter of the National Right to Food Campaign, an informal network of organisations and individuals working on right to food issues.PDS rice for two months was distributed in Kalahandi-Bolangir-Koraput area from September 20 to 30, according to Sameet Panda of the food campaign.Ineligible personsOut of 272 families, there were 17 households having a total of 50 members who have not received grain for September and October as none of the family members were seeded in PDS-Aadhaar.There are 255 such families where Aadhaar of one or more family members has not been seeded. There are 385 persons across these 255 households who have not been seeded into Aadhaar, so their names have been eliminated.The survey found that there are 17 persons who are ineligible. They include those dead; female members married outside; and not available in the village.Out of 435 persons whose Aadhaar has not been seeded, 185 persons don’t have Aadhaar. The survey team met those who have applied for Aadhaar several times but have not received it so far, said Mr. Panda.There are 228 persons who have an Aadhaar number but it has not been seeded yet. Out of them, 72 persons have submitted their Aadhaar in the gram panchayat but they don’t know why it has not been seeded. There are 17 such persons whose Aadhaar number is reflected in the PDS card but their name has been deleted.last_img read more

MV Suez row won’t hit Indo-Pak talks: Govt

first_imgThe government on Sunday downplayed the row between the Indian and Pakistan navies and ruled out any adverse fallout of the incident on the Indo-Pak foreign secretary talks scheduled in Islamabad on June 23-24.Over the past two days, Islamabad and New Delhi have exchanged charges on reported “dangerous manoeuvres” carried out by each other’s warships in the Gulf of Aden.It all started with Pakistani official protesting against aggression by INS Godavari towards PNS Babur, when the latter was escorting the freed vessel MV Suez to Oman.It has been learnt that Indian ships had earlier run into trouble with PNS Babur in January and November last year as well.However, senior officials in New Delhi sought to downplay the issue and ruled out any impact on the talks later this week, which India is approaching with “an open and constructive mind”.The talks are likely to result in the announcement of key confi-dence building measures (CBMs) in areas of nuclear security, trade and cross LoC connectivity.The government does not want to up the ante ahead of the bilateral talks after it decided last February to virtually resume the ‘composite dialogue’ process that was suspended as a mark of protest after the 26/11 attack.Firing from across the LoC and increase in infiltration attempts into J&K have been a common phenomenon ahead of high level talks between the two countries.Sources said foreign secretary Nirupama Rao will be going to Islamabad with “realistic expectations” and that the two sides would try to build upon theprogress achieved in the past on various issues.advertisementIt was also pointed out that cross-border terror aimed at India would be a key component of the dialogue.”Our concerns have not, in any way, diminished by the resumption of the dialogue…How can we not take up our concerns of terrorism? It is central to our concerns,” a senior source said.The government is also disappointed with the glacial pace of the ongoing 26/11 trial in Pakistan, as the judge was changed for the fourth time recently.Sources said India has provided all documents and evidence and sought a satisfactory closure to the case.”It is not behind us,” the source said, adding that Rao and her delegation will also discuss the larger conspiracy that has emerged in the trial of Pakistani-American terrorist David Headley who has testified in a Chicago court on the links between the ISI and terror groups and the spy agency’s role in the 26/11 attacks.For more news on India, click here.For more news on Business, click here.For more news on Movies, click here.For more news on Sports, click here.last_img read more