The Top 50 South African brands have been announced by Brand South Africa and Brand Africa Finance. These brands are said to contribute not only to the country’s economy, but to the image they portray when doing business internationally.Pratiksha Jekison-Singh of MTN (in middle) receives the award for Top Most Valuable Brand in South Africa on 15 September 2015. She is pictured with Thebe Ikalafeng of Brand Africa Finance and Kingsley Makhubela of Brand South Africa. (Image: Melissa Javan)Melissa JavanA brand’s performance, its relationship with its customers, and the money the brand spends on equity, were the key pillars of success, Thebe Ikalafeng, the chief executive officer of Brand Africa said yesterday at the announcement of the country’s Top 50 Brands of 2015.Brand South Africa and Brand Africa hosted the breakfast announcement, which took place in Houghton, Johannesburg.It was the third annual study undertaken by Brand Africa, said the organisers. The study found that the top 50 corporate brands in South Africa were valued at approximately R1.5-trillion, with many of these companies also contributing to national priorities such as uplifting identified and targeted communities.Retail group Woolworths and First National Bank are the strongest brands in South Africa for 2014/2015. The cellphone network MTN is the Top Valuable Brand in the country.Brands are assetsIkalafeng said brands had become more than just a logo or slogan. “They are now seen as corporate assets which are amongst the most valuable that an organisation can have. By extension, national corporate brands also contribute to a nation’s assets in terms of the value they add to the country – both in terms of (gross domestic product) as well as reputational impact,” he said.“The brand managers and executives who oversee and manage these brands therefore play their part to contribute to corporate profitability and visibility and we at Brand South Africa and Brand Africa Finance salute you.”Sydney Mbhele, divisional executive: group marketing at Nedbank, and Peter Mancer, chief executive officer of the company Diversity Management, were among the guests at the event. Nedbank is ranked seventh on the Top 50 SA Brands list. (Image: Melissa Javan)Faye Mfikwe (on right), chief marketing officer of First National Bank also received the Top Strongest Brand award for her company. Here she is with Ashraf Garda of SA FM Radio, another guest at the breakfast. (Image: Melissa Javan)Zukiswa Modisakeng, Vuyelwa Nyakaza, and Busi Dziba are entrepreneurs who attended the event to support their favourite South African brands. (Image: Melissa Javan)Brand South Africa’s chief executive officer, Kingsley Makhubela, stressed that while developing, strengthening and maintaining a nation’s brand was a multifaceted task, there were a range of factors that could help to position the nation positively.“These factors, if based on a solid foundation, can help the nation brand weather the storms posed by the global political and economic environment. One of these factors (is) national corporate entities,” said Makhubela.“Your excellence in the corporate field contributes immensely to the strength and positive reputation of the South African nation brand. Your brands are sometimes the first point of contact between consumers and the South African nation, especially where corporate brands have an international footprint.”The Top 50 Brands’ product quality, customer service and ethical framework, he said, contributed to perceptions about South Africa’s spirit of ubuntu, its innovation, and “the values that the country drives”. “South Africa’s corporate sector is therefore critical to enabling Brand South Africa to position the country as an attractive inward destination of choice.”Customers, the focusKate Fordyce of Woolworths says the retailer’s Top Strongest Brand award is the result of the passion and hard work of staff. She is pictured with Thebe Ikalafeng of Brand Africa Finance and Kingsley Makhubela of Brand South Africa at the Top 50 Brands announcement on 15 September 2015. (Image: Melissa Javan)Pratiksha Jekison-Singh, the senior manager of brand communications and media at MTN, welcomed the win, especially following the recent strikes and structural changes within the company.“Our customers are the core focus, the centre of our business,” she said. “We’re driving to what’s best for them, looking at their behaviour and educate them on what is best suitable for their needs.”The Top 50 Brands were a prestigious event. “The brands are competing in the same industry, markets and fields. Yet with competing, we have the same respect for each other, and our goal is to achieve what is best for the country as a whole,” she added.Kate Fordyce, the head of agency at Woolworths, said the retailer was very proud and honoured to receive this award from Brand South Africa. “This award is testament to the passion and hard work of our people and the loyalty of our customers.“The Woolworths difference is brought to life by our values such as quality, integrity, energy and sustainability. These same values inform everything we do – from our customer service to our interactions with suppliers and our contribution to the communities in which we operate.”Click on the image below for a larger view.Sources: Brand Africa Finance and Brand South Africa Would you like to use this article in your publication or on your website? See Using Brand South Africa material.
Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games It may seem that it’s just the top spot at the end of the first round of UAAP Season 80 that’s at stake when La Salle and Ateneo clash on Sunday, but for reigning Most Valuable Player Ben Mbala, the game “means everything” for the defending champion Green Archers.ADVERTISEMENT Heat check LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Brace for potentially devastating typhoon approaching PH – NDRRMC Fire hits houses in Mandaluyong City Fire hits houses in Mandaluyong City The fierce rivals are squaring off before an expected sellout crowd at Mall of Asia Arena for the first time since the finals last December when La Salle prevailed to clinch its second title in four years.“It means everything,” Mbala told reporters after scoring 39 points in the 106-100 win over University of the East last Wednesday. “No matter what will happen when we step on the court, we’re just going to bring it until the last second. I don’t need to say anything about Ateneo-La Salle, it’s just blue versus green. It says it all.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutTickets for the 4 p.m. game are sold separately from the other game pitting National U and University of the Philippines set at 12 noon.A check at MoA Arena ticket booth showed only lower box, SRO and a handful of general admission tickets remain unsold as of Saturday afternoon, underscoring the allure of college basketball’s biggest rivalry. LATEST STORIES More than the rivalry, the Blue Eagles are looking to preserve their unbeaten record, after roaring to six straight wins to start the season. The Archers are gunning for a third straight victory following a loss UP recently. —CEDELF P. TUPAS Nonong Araneta re-elected as PFF president Frontrow holds fun run to raise funds for young cancer patients BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Typhoon Kammuri accelerates, gains strength en route to PH For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. Read Next MOST READ Don’t miss out on the latest news and information. View comments
Brace for potentially devastating typhoon approaching PH – NDRRMC MOST READ Read Next LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Typhoon ‘Tisoy’ threatens Games View comments Jarencio, Romeo insist all is well after heated argument Police teams find crossbows, bows in HK university PLAY LIST 01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Typhoon Kammuri accelerates, gains strength en route to PH Don’t miss out on the latest news and information. Barroca’s three at the 3:20 mark of the third quarter gave it its first taste of the lead, 54-53 and the rest was history as the Hotshots cruised to the 86-79 victory.Barroca was instrumental in the turnaround, finishing with 17 points, three assists, and two rebounds to lead Magnolia.The former FEU playmaker said the game served as an eye-opener for the Hotshots in this crucial stretch.“It’s the playoffs. The physicality is already heightened and we have to adjust,” he said. “We focused on the referees and the calls to start the game and we were lost on that. But once we adjusted and played physical, got our defense and pressure done, that’s when we made our run.”ADVERTISEMENT Families in US enclave in north Mexico hold sad Thanksgiving Pussycat Dolls set for reunion tour after 10-year hiatus John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Magnolia, though, found the spark in old reliable Mark Barroca, who managed to calm his team despite the 20-point deficit, which allowed the Hotshots to storm back into the game.“If you’d look at it as a 20-point deficit, it’s going to be hard. But coach told us to continue chipping the lead away,” the 31-year-old guard said. “We were able to trim it down to 10, but they had a run before the end of the first half. Still, we focused to get some stops until eventually, we were surprised that we’re already closing in on them in the third quarter and got the lead through our defense.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutout LATEST STORIES And Magnolia will be banking on those learnings as it looks to be more than just a part of the Final Four.“Now, we’re more matured. We’re not looking at the Finals yet. That’s what we’re thinking about last season. But now, we’re taking it one game at a time. We can’t get too ahead of ourselves. The game in the playoffs is different so you have to be prepared at all times,” he said. .@M_Hotshots’ Mark Barroca shares how his team fought from 20 points down and pulled off the tough qf victory vs GlobalPort. #PBA2018 pic.twitter.com/PAmLfPCdMl— Randolph B. Leongson (@RLeongsonINQ) March 6, 2018 Google honors food scientist, banana ketchup inventor and war hero Maria Orosa Mark Barroca leads Magnolia. Photo by Tristan Tamayo/INQUIRER.netIt didn’t matter if it had the luxury of a twice-to-beat advantage in the playoffs, Magnolia was determined to move on to the semifinals as quick as it could.But the second seed Hotshots had to dig deep to shake off the seventh-place Batang Pier, who came out firing in their upset bid with a 26-6 start, in their 2018 PBA Philippine Cup quarterfinal duel Tuesday night.ADVERTISEMENT
Atletico Madrid coach Simeone unsurprised Bayern Munich want Lucasby Carlos Volcano10 months agoSend to a friendShare the loveAtletico Madrid coach Diego Simeone isn’t surprised Bayern Munich want to sign Lucas Hernandez.Simeone was keen to turn attention onto the pitch, but repeatedly fielded questions about those who could be on their way out of the Wanda Metropolitano this winter.”We know that until the window closes we cannot be calm,” Simeone said when asked about Lucas Hernandez’s future.”There is always the possibility when you have extraordinary players that big clubs like Bayern Munich will want them.”I live in the present and today we have him, like [Diego] Godin, [Jan] Oblak, Filipe [Luis] and Juanfran.”We have to look at what really matters to us, which is Sevilla.” TagsTransfersAbout the authorCarlos VolcanoShare the loveHave your say
outbackEach bowl week, before teams engage in fierce competition on the field, they sometimes participate in friendly competition off it. Such was the case with Tennessee and Northwestern tonight. The two teams are in Tampa for the Outback Bowl, and both squads made it out to Splitsville for some pool and bowling. Who are you rooting for in tonight’s bowling competition, @Vol_Football or @NUFBFamily?? pic.twitter.com/Vt0x6cDGAq— Outback Bowl (@outbackbowl) December 27, 2015The game is heating up! #FootballInParadise pic.twitter.com/9TVFg62XAW— Outback Bowl (@outbackbowl) December 28, 2015. @NUFBFamily is in full swing pic.twitter.com/99hVZNvJBr— Outback Bowl (@outbackbowl) December 27, 2015Looks like a good time is being had by all. We don’t think the players will be as friendly on the field as they were on the lanes though.