for the beauty of women, exquisite jewelry temptation is very large, jewelry is also a lot of small entrepreneurs to choose the project, everything is hard in the beginning, open a hot jewelry chain stores that investors need to step by step, to lay a good foundation of well-off to create a better future, in the face of many the brand in the market, jewelry chain stores how to win the trust of consumers to create a hot business
a superior geographical environment
as consumers, choose to enter the jewelry store chain is the first assessment of the geographical environment. Just imagine, in the garbage heap or dusty, noisy jewelry jewelry store, who would be willing to stay in the store? Even if the jewelry jewelry store has good taste, consumers may think: how will such a good place to buy jewelry jewelry worth
two, convenient traffic conditions
traffic problem is very important for everyone, the convenience of the location of the store traffic is one of the important factors that directly affect customer traffic. Generally speaking, the number of customers entering the store is proportional to the local traffic volume. Downtown traffic is very convenient, there are many bus routes to choose from, convenient for customers to shop to buy. Jewelry shop is generally concentrated in the downtown business downtown, professional clothing blocks, large living areas or schools around.
three, the target customer base is large and has a strong spending power
The population status of the service area of
jewelry store chain is the key factor of site selection. In general, the jewelry store where the population is more dense, the most important thing is the more intensive the target customers, and has a strong spending power. At present, large and medium-sized cities are relatively concentrated in the formation of a variety of areas, such as commercial areas, tourist areas, universities, etc..
four, the rationality of the store area and whether the conditions of long-term operation
in addition to the three points above said, this last point is also very important, planning is to store the display area, the order also should pay attention to, according to district size, to reasonably plan the jewelry chain stores area, so as to ensure better display in commodities. Moreover, the store has long-term operating conditions conducive to brand building.