Blackbird shapeshifting vehicle is every perfect car youve seen in a c

first_imgAd agencies must work unbelievably hard to shoot the perfect car commercial… right? Don’t be silly. They’re cheating, and they’re using this unassuming black EV to do it.This minimalist ride is the Blackbird, and it’s a master of impersonation. It was created by the automotive enthusiasts at The Mill, and they’ve been using it to create reels of “immaculate and photo-real CG cars” for just about every brand that slaps an emblem on a vehicle.How does a single car stand in for everything from a two-door Porsche coupe to a Honda Ridgeline to a four-door Scion compact? It’s more than just really impressive CG that makes it happen.The Blackbird in the midst of an identity crisisThe Blackbird, like the avians it’s named after, is a very capable mimic. Its wheelbase can be lengthened by up to four feet and it can widen itself by up to four inches. Steering and suspension can also be tuned to match just about any vehicle on the road. Slap on the actual rims and tires the production car is going to wear, and the Blackbird is ready for its closeup.Why would an automaker want The Mill to use the Blackbird instead of their actual car? There are plenty of good reasons, and secrecy is a big one. Work on ad campaigns often starts before designs are finalized. Shooting with the Blackbird means that the look can be tweaked by CG artists to match the real thing when it’s time for the big premier.It’s also not easy to keep auto journalists from sneaking covert shots of new vehicles before they’re unveiled. With the Blackbird on the open road, all that’s revealed is that someone is shooting an ad for a car. Or a truck. Or a minivan. It keeps the element of surprise in play.And when your CG crew is as good as the one at The Mill, why bother worrying about things like shooting at a specific time of day to capture the right light or planning the perfect day to shoot only to be thwarted by Mother Nature? Just shoot with the Blackbird and clean it up in post, like they did in these ads for Nissan, Mercedes, Scion, Toyota, Chevy…last_img read more