A plea to Sharks: Marleau & Thornton one last time

first_imgEditor’s note: This column was originally published June 9, 2019, when a reunion between Patrick Marleau and the Sharks wasn’t even a gleam in Doug Wilson’s eye. Take a bow, Guest columnist Garrett Wroblewski.Sharks general manager Doug Wilson has a heavy summer to-do list ahead of him, a Brent-Burns-butt-check of a summer to-do list.His top priority will be signing soon-to-be-free-agent Erik Karlsson, an offensive wizard whose uneven debut season in San Jose showed flashes of brilliance.Rela …last_img read more

5 Tricks App-Makers Use To Boost In-App Purchases

first_imgTags:#e-commerce#gaming#hack 7 Types of Video that will Make a Massive Impac… veronica henry Why You Love Online Quizzes Even as developers continue to churn out more and more mobile apps – especially games – they’re all struggling to figure out how to get enough people to download and use their apps. Perhaps even more important, developers need a way to make money on their apps, and that combination increasingly results in the freemium model – free apps supported by in-app purchases.The trick, though, is to give people a robust enough free app to get them to download it in the first place – but still find a way to convince enough of those downloaders to part with their hard earned dollars?Do it wrong and you’ve just given away something for nothing. Do it right and it can be a lot more lucrative than charging everyone $.99 upfront.What’ the secret? Here are 5 ways app developers get users to pony up real cash:1. The Bait and HookThe psychology here is simple. Lure in the customer with an all-too-accessible free download. With that initial barrier removed, developers then only need focus on creating a fun and engaging gaming experience. After those first few minutes (or hours) of play, it’s that much easier to get the customer’s buy-in to spend a little something to continue the experience. The desire to make it to the next level can be almost addictive. A fully invested customer will be more willing to pay to play.2. Make It EasySome of the most successful games are relatively simple – Angry Birds is a perfect example. But even for the more complex games, the early objective should be to make it as easy as possible for customers to understand the rules of the game and get started. According to veteran game developer Mike Amerson, maker of the hits My Virtual Girlfriend and My Virtual Boyfriend, this is a key strategy. “Make sure the initial engagement isn’t frustrating. Use techniques like tutorials and tips, then allow the user to practice and gain a few wins before she has to face any real challenges. Then as the game progresses, it becomes harder to achieve those same results.” But by then, the customer is already invested. 3. Timely OfferingsOnly after the customer has downloaded the app, has a good feel for it, and may be feeling fairly confident in their ability to win, is it time to drop the in-app purchase suggestion. At key “choke points” in the game, when the developer knows the customer will need just the right tool to obtain a higher level of achievement, a friendly pop up alerts players of the opportunity to make a purchase that will keep the game experience going. The U.K’s Natural Motion, makers of CSR Racing, have mastered this strategy – and have $12 million in monthly in- app purchase revenue to prove it. After working through a few easy levels, it is nearly impossible to win a race without making upgrades or purchasing another car. 4. Introduce New ItemsMobile game developer TinyCo is a proven leader in this next strategy. In its game Tiny Zoo Friends, where kids manage a virtual zoo, the company introduces new farm animals for purchase every week. One animal, “The Cash Cow” (not sure if pun was intended or not), cost one young fan nearly two months’ allowance. According to TinyCo CEO Suly Ali, the revenue from this character alone was in the neighborhood of $50,000. 5. For A Limited Time OnlyOnce customers become accustomed to making in-app purchases, developers then introduce the limited-time- only scenario. Make the next purchase for half off, or at a reduced rate, but only if you buy before the offer runs out. Most shoppers will recognize this strategy from a wide variety of retail environments – because it works. Imposing a time limit to a discount provokes that buy-now-or-lose-out feeling of urgency. It’s the ultimate pay reward system.By some estimates, in-app purchasers spend on average $14 per transaction, which is why freemium has become the dominant means of monetizing apps.For serious players, though, buying a game for $.99 up front is almost always cheaper than a freemium model where you’ll need to ante up a lot more over time. Keep that in mind the next time you download a “free” app.center_img How to Write a Welcome Email to New Employees? Related Posts Growing Phone Scams: 5 Tips To Avoidlast_img read more

Arsenal academy graduate Marcus McGuane joins Barcelona

first_imgArsenal added: “We would like to thank Marcus for his contribution and wish him well at Barcelona.” The 18-year-old came through Arsenal’s youth ranks after joining at under-six level. The England Under-19s midfielder played twice for the first team this season in Europa League matches against Red Star Belgrade and Bate Borisov.Barcelona confirmed McGuane, who was picked among the 20 best young players at Premier League clubs by the Guardian in 2015, would initially join up with their B squad and hold an option to extend his contract, which has a buyout clause set at €25m (£22.5m).A Barcelona statement read: “McGuane’s deal will keep him at Barça for three seasons, plus two option years. The buy-out clause has been set at €25m.” news Share on Messenger Share on LinkedIn Arsenal FC Barcelona B (@FCBarcelonaB)📝🔵🔴 BREAKING NEWS – Agreement with @Arsenal for the transfer of Marcus McGuane. 18-year-old midfielder joins Barça B on a three-year deal with an option to two more https://t.co/05kutjlHh8 #BarçaB #BeWelcome pic.twitter.com/YzxozgTvpFJanuary 30, 2018 Barcelona Share on Pinterest Transfer window Share on Facebook Reuse this content Share via Email The Arsenal academy graduate Marcus McGuane has joined Barcelona B on a five-year deal for an undisclosed fee. Read more Olivier Giroud to join Chelsea and unlock Aubameyang’s Arsenal transfer Share on WhatsApp Share on Twitter Topicslast_img read more

‘What’s the point of VAR?!’ – Costa equaliser causes uproar

first_imgSpain ‘What’s the point of VAR?!’ – Costa’s Spain equaliser splits opinion after Pepe shove Goal 02:56 6/16/18 FacebookTwitterRedditcopy Comments(2) Diego Costa Spain Portugal World Cup Getty Images Spain World Cup Portugal v Spain Portugal There was a clear scuffle between the two old enemies in the build-up to Costa’s strike, leading to much debate across social media Was it a foul, or wasn’t it? What is the point of VAR? And if a foul is committed on Pepe, does it even count as a foul? The above were just some of the questions posed when Diego Costa hit back for Spain to equaliser against Portugal in Friday’s World Cup clash. Costa went toe-to-toe with his former Madrid derby foe, now at Besiktas, and appeared to shove the veteran defender in the face before shimmying and shooting home to make it 1-1.  Article continues below Editors’ Picks Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Sorry, Cristiano! Pjanic is Juventus’ most important player right now Arsenal would be selling their soul with Mourinho move Opinion was divided on the goal, with some questioning the purpose of a Video Assistant Referee while others saw a perfectly valid goal. Take a look at some of the best reactions to Costa’s controversial strike and let us know what you think! What’s the point if VAR if Diego Costa gets away with an albow to the face of Pepe and then scores?— Peter Schmeichel (@Pschmeichel1) 15 de junio de 2018Unreal Diego Costa. Pure muscle. Only had to punch Pepe in the face to get there.— Kiyan Sobhani (@KiyanSo) 15 de junio de 2018And Diego Costa just did a Pepe on Pepe— Pangeran ⚜ (@pangeransiahaan) 15 de junio de 2018Diego Costa hitting Pepe is extremely nice and pleasing.— Diana Kristinne (@DianaKristinne) 15 de junio de 2018Diego Costa murdered Pepe in cold blood and we all looked the other way.— Andres Cordero (@DreCordero) 15 de junio de 2018VAR also took barely any time. Throw-ins and free-kicks both take an average of around 9 minutes each game. Worth a few seconds to eliminate absolute howlers.— Gary Lineker (@GaryLineker) 15 de junio de 2018last_img read more